PR reactions

IN Media Watch Briefs | 01/02/2017

The budget reactions which start coming into a journalist’s mailbox as soon as the FM has finished speaking are a cheerful mix of self promotion and  flattery, hoping someone in government will notice their praise. The MD of a home appliance company thoughtfully appends his career profile to  his hailing of the many wonderful things the FM has done.  Likewise Jewellery company honchos, telecom players, and automotive company bosses, all gushing about the outlay on MGNREGA and suchlike. As for media, the Indian Broadcasting Foundation and ZEEL did their laudatory bit, while the Times Network CEO thought he should sound a wee bit critical.                             

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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