IN Media Watch Briefs | 11/04/2014

Even as  everybody’s eyes are popping out at the sheer volume of the BJP’s advertising on the print medium, Business Standard carried a story on the top of page 1 (April  10) claiming  that media spend by political parties would be at around Rs 2000 crore in these  elections and radio and digital would get a higher percentage than print. Perhaps that is because print advertising is peaking just a few days before each phase of polling. But it seems unlikely, given the high rates the top newspapers command.

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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