Regional TV market bigger than Hindi

IN Media Watch Briefs | 08/03/2018

The regional TV market in India is now larger than the Hindi TV market with a higher viewership share and a growing advertiser base. The media industry gathering at FICCI Frames was told on March 7 that 270 out of 500 channels measured by BARC India are regional. Regional viewership is now  at around 47% while Hindi is 45%, and the balance is English. Regional channels surpassed Hindi one year back, a Network 18 executive said.                    

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