Tackling TRPs

IN Media Watch Briefs | 12/05/2010

In order to review the existing Television Rating Point (TRP) system, the government hasset up a committee headed by FICCI secretary general Amit Mitra. It is expectedto address issues related to accuracy, accountability, transparency andobjectivity in the TRP generating system. It will look at how toprevent the impact of misleading TRPs and examine the feasibility ofsetting up an alternative body through legislation to generate TRP ratings.

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TRPs Amit Mitra

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Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

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