TOI does it again

IN Media Watch Briefs | 21/06/2012

Front pages of newspapers have long been forfeited to advertisements. But one paper always leads the way in the concessions it is willing to make to the advertiser -- The Times of India. On June 21, readers were greeted with "WAKUDOKI INDIA" on the masthead instead of "THE TIMES OF INDIA". The front page had been sliced in half vertically. When you flipped that awkward half, you were greeted with the face of Virat Kohli selling Toyota. The car company apparently "makes your heart go waku-doki"!

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Media Watch Briefs

Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

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