Undeterred TOI
On voting day Delhiites woke up to the Times of India sporting a huge
half jacket ad urging them to vote. The paper explained that since its
readership was middle class it had taken it upon itself to persuade the
middle class to be more politically active so that its problems would
not be neglected by netas. This despite a similar exhortation in their Mumbai edition getting possibly a fraction of their readers enthused enough to vote.