What do rural folk watch?

IN Media Watch Briefs | 14/10/2015

Starting 23rd October BARC India will release rural TV viewership data, it announced today. Doordarshan is waiting for it in the hope that it will magically produce evidence of a bigger viewership for the public broadcaster. Other private channels are watching out for it will a degree of apprehension---nobody knows for sure what it will show! 

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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