When it suits us...

IN Media Watch Briefs | 04/11/2015

When it suits its interest the TOI will even reprint an entire column from another paper. The Mint column it reprinted in its business section on November 4 was making the point that e-commerce advertisers get more mileage for their ads in offline media, because people are more receptive to advertising in the mode in which they consumer TV and newspapers. And because of the print medium's credibility. Both points which eminently serve the purpose of a media company which claims to be in the advertising business.

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Amazon resisting voluntary censorship

The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

Let the games begin

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.