Doordarshan Viewership Survey In Punjab

IN Books | 30/03/2002
Doordarshan Viewership Survey In Punjab

Doordarshan Viewership Survey In Punjab

Doordarshan claims its satellite channel is the most watched in Punjab

SALIENT FEATURES OF THE FIELD SURVEY ON DD-PUNJABI CONDUCTED AT JALANDHAR, LUDHIANA, AMRITSAR & PATIALA BY THE AUDIENCE RESEARCH UNIT OF THE DOORDARSHAN KENDRA, JALANDHAR

A field survey was conducted at Jalandhar, Ludhiana, Amritsar & Patiala, the major cities of Punjab to assess the reactions of the viewers on DD-Punjabi Programmes and the programmes telecast by other satellite channels. The field survey was conducted by the Audience Research Unit, Doordarshan Kendra, Jalandhar.

A sample of 200 Cable TV households was randomly selected covering cross sections of the society at each of the four places. The salient features of the study are as under:-

1. A field survey was conducted at four places viz. Amritsar, Patiala, Jalandhar & Ludhiana covering a sample of 800 Cable TV Households selected randomly
2. The sample consisted of 49% Males & 51% Females in the combined sample of 800 respondents.
3. The combined viewership of DD-Punjabi Channel was reported to be 84%.
4. 13% respondents did not view DD-Punjabi Channel in the combined sample due to one or the other reasons.
5. As regards comparative viewing of DD-Punjabi with other Punjabi Channels available on satellite, it was found that DD-Punjabi obtained the top position having 84% viewership in the combined sample. The viewership of Lashkara, ETC(Pb), ALPHA(Pb) & TARA Channel was 32%, 24%, 20% & 9% respectively in the total sample.
6. The highest viewership(53%) was recorded in respect of movie/feature films/tele films in the total sample.
7. Quiz type/Brain games programmes of DD-Punjabi channel attracted 46% respondents in the sample.
8. Other programmes liked by the viewers were Lishkara(Punjabi Folk Songs), Punjabi News, Saugat(Old & popular songs, Chitergeet (Films Songs), Play/Serials, Khas Khabar Ek Nazar, Shabad Kirtan of DD-Punjabi Channel.
9. Viewership of Punjabi News of DD-Punjabi Channel was reported to be 54% in the combined sample.
10. Time chunk of 8.00-10.00 AM gained the highest clientele of 73%, who use to be DD-Punjabi Channel for their favorite programmes.
11. 48% viewers were of the opinion that DD-Punjabi provides healthy entertainment, whereas 29% adjudged that its programmes are very informative.


//2//



OWNERSHIP OF COLOUR TV

The ownership of colour TV in the combined sample was as high as 93%.

COMBINED EXTENT OF VIEWERSHIP OF VARIOUS CHANNELS

Subscribe To The Newsletter
The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

View More